It seems that Google has updated their Webmaster Guidelines, specifically on the way they examine linking. They specifically mentioned press releases, article releases, advertorials, and excessive guest posts as possibly having implications as being link schemes. John Mueller of Google also recently stated that guest posts should have no-follow links. This seems to be part of Google’s attempt to be slightly more open about their views on Search Engine Optimization,.
Hashtags are being used in marketing campaigns large and small to attract buzz in some new and creative ways and as SEOs we all need to be considering how important these are going to be for the future of search. Google + has already implemented hashtags to both searches and posts as many of you have online marketing pros have already begun to see: Facebook is really lacking on their.
The Olden Days Back around 2008 there was an explosion of SEO companies that for the most part all had the exact same strategy as follows: 1. Perform some shotty on-page changes that included keyword stuffing and internal link manipulation 2. Spam 100’s or 1000’s of links from sites with varying page ranks (usually inflated) that contained usually unreadable “search engine based” content and that all had the same 4.